What does it mean if LOW-E glass becomes the standard for high-quality doors and windows?
Recently, some well-known people called on the door and window industry to improve the quality of glass and provide customers with good doors and windows that are heat-insulating and energy-saving with standard LOW-E glass. This initiative quickly became a hotly discussed topic in the building materials and home furnishing circles!
The hot discussion of the topic is also releasing an important signal that the new development trend of the door and window industry has arrived, and the horn of the performance revolution has been sounded.
The improvement of the quality of doors and windows just caters to the national deployment direction of the "3060 Dual Carbon Strategy" and the implementation of relevant environmental protection policies. An industry "green energy-saving" reform has already begun!
It can be seen that in the future, green environmental protection, intelligence, personalization, and digitalization will become the main development trends of the door and window industry.
Since entering 2023, the door and window industry has entered a low-price internal volume and micro-profit stage, and competition has become increasingly fierce.
China's real estate market has entered the era of stock housing. But the potential demand for doors and windows is still considerable.
Among them, the growth rate of the high-end system doors and windows market is very "eye-catching". In 2019, the market size increased by 43% year-on-year; in 2020, the market size increased by 30% year-on-year; in 2021, the market size increased by 40% year-on-year; in 2022, the growth rate slowed down to about 25%.
How to escape from the low-price vortex? Creating product differentiation, improving product quality, widening the price range, comprehensively optimizing the production and manufacturing process, and reducing explicit and invisible loss costs are the most effective methods now.
From the data to the phenomenon, from the phenomenon to the essence, what should the door and window companies do next? The answer is clear on paper-"Early change, early transformation, early leap".